Our mission is to help you achieve your goals and live your life in a purposeful way through planning & journaling. 

  • What tools do you need to organize all the thoughts and tasks in your head?
  • Is there a way to make these tools delightful to use?
  • How to personalize planning & journaling to fit your taste and lifestyle?

These are the questions we ask ourselves in developing our offerings for you. 

Our Story

Hi! I'm Jeannie.

I'm an architect + entrepreneur + graphic designer and mom to 2 adorable girls. I’ve been there, juggling so many hats and not having enough hours in a day to accomplish what I have to do. I used to search for tools that can help me manage the many aspects of my life efficiently.

LISTLAB came about from my fascination with lists and paper. It is the venue for converting my analog ideas to functional and customizable digital tools for organizing and memory keeping the moments of our modern, creative lives.

I run this space along with my sister, Nel,

who helped me build the shop since 2012. She is a chemical engineer + entrepreneur + homeschooler + mom of 2 boys (Yes, we’re a family of multitaskers!). She handles most of the technical stuff to give you the best digital goods we can offer.

Planning & memory keeping for us, goes beyond pretty paper. It is how we live our everyday real life that still matters -- how we interact with the people in our lives, how we give ourselves love by caring for our own person and how we give back and produce an authentic body of work and service.

We are so glad you've come across this online space we've created for you.